Live Shopping

What is Live Shopping?

Since the rise of online shopping, customers can easily scroll through endless catalogs of products, checkout in a few clicks, and have items shipped across the world – all while sitting around on the living room couch. While this effortless experience still exists, there’s something fundamentally different and distinctive about in-person shopping experiences – face-to-face conversations and interactions.

We are sure you’ve felt the frustration of looking closely at product images in online stores – wondering how those shades will fit your skin or how that brush actually works. A confusing size guide, the lack of reviews, and redirects to chatbots makes you feel like you are being stonewalled by your favorite brands. You love the convenience of shopping online but you hate gambling with what you are about to buy?

With our live shopping, many of these frustrations disappear.

What is live commerce you ask?

Live shopping is where video livestreaming meets e-commerce and social media. It is interactive and shoppable content that allows us to bring the in-store experience, online. This means we can turn boring and technical product descriptions into natural conversations. 

Many people compare live shopping to TV shopping. From the format of the show to the types of things sold, it seems that live shopping and TV shopping networks are quite similar. However, we see live shopping differently. 

We see live shopping as a modern spin off that gives a whole new life to TV shopping networks. Unlike traditional TV shopping segments, live shopping events are not pre-recorded allowing the streaming host to engage in real-time and have candid conversations.

Who host the show?

Our pharmacists and Skin Care experts who speak to and represent our brand and products host the live event.

What’s in it for the audience and customers?

• Live shopping brings the in-store experience, online. Viewers can engage with the host by asking questions and sharing comments in real-time. This eliminates customer’s doubts and creates an urgency to buy, all in real-time.
• Shoppable video content is entertaining and memorable. Customers feel rewarded when brands invite them to live product launches, exclusive sales, educational content, and candid storytelling that humanizes the shopping experience.

We see live shopping as a unique tool that can mimic the deeply social and interactive experiences of in-person shopping. We know we sell amazing products and it’s a pity that static product images can’t always capture that. The dynamic nature of live shopping allows us to model our products in a way that’s like sitting front row at a fashion show or getting a personal fitting experience at the mall.

Live shopping is a way for us to reinforce a memorable online shopping experience and to showcase the best aspects of our products online. Watch us Live every Monday at 7pm on https://www.citypara.net/streams/